Stratégie complète de lancement · Marrakech → Maroc entier
Collier + Bague + Créoles
| Mois | Commandes | CA | Marge nette | Cumul |
|---|---|---|---|---|
| Mois 1 | 100 | 25 000 MAD | 12 500 MAD | 12 500 MAD |
| Mois 2-3 | 200 | 50 000 MAD | 25 000 MAD | 62 500 MAD |
| Mois 4-6 | 300 | 75 000 MAD | 37 500 MAD | 175 000 MAD |
| Mois 7-12 | 400 | 100 000 MAD | 50 000 MAD | 475 000 MAD |
Catalog, automation, templates prêts. +212 6XX XXX XXX. Temps de réponse <2h. COD uniquement.
3 posts/week + 3 reels. 30-day content calendar. 20 micro-influencers month 1. Hashtag strategy #bisoumaroc #bijouxmaroc
Nano (1-10k) + Micro (10-100k) tiers. 6000-8000 MAD monthly budget. 500k+ reach expected. Performance-based commissions.
Marrakech 24-48h via Amana/Glovo. Maroc via CTM/Amana. Free shipping >200 MAD. 100% COD support. 3-5 jours delivery moyenne.
| Phase | Timeline | Objectif clé | Budget |
|---|---|---|---|
| Phase 1 (Soft Launch) | Semaines 1-2 | WhatsApp setup + 10 premiers clients | 0 (organic) |
| Phase 2 (Growth) | Semaines 3-8 | 1k followers Instagram + 50 commandes | 3000 MAD |
| Phase 3 (Scale) | Mois 3-6 | 5k followers + 300 commandes/mois | 8000 MAD/mois |
| Phase 4 (Sustain) | Mois 7-12 | 10k followers + 400+ commandes/mois | 6000 MAD/mois |